Rolex Submariner

My Rolex Submariner The Rolex Submariner is, without a doubt, the most iconic watch of all time. First released in 1953, it has gone from a tough diver’s watch to being one of the most universally recognized status-symbols. So what makes this damn thing so special? In terms of specs, it can go 1000 feet underwater, has a unidirectional bezel, a helium escapement valve (ya know, for when you're breathing nitrogen-rich air in a submarine), and it tells the time! Having said that, most Rolex Submariners these days only see water when the owner has a shower after a round of golf... In 1953 Rolex was not the top-luxury watch brand like it is today. That honour went to Omega, which had released the first ‘dive watch’ in 1932. How did Rolex overcome Omega and all others to become the most iconic brand in the world? Marketing. Translation: "If you were really adventurous, you'd wear a Rolex" Rolex has the best advertising department of any brand, ever...